The app, which launched on Thursday, contained perks for festival-goers who always wanted to see rap’s clown prince drop trou and dump a load of meatballs and spaghetti on them - or view a portal to Eminem’s wild world of music. Why not embrace the technology and get people deeper into the experience and more engaged in the experience if they’re going to do it anyway.” “We wanted to experiment with… if you can’t beat ’em, join ’em. “Artists and bands have been freaking out about fans having this passive experience with their phones,” said one person with knowledge of the artists’ thinking. The concert experience is a geo-tagged time-stamped exclusive experience that is only visible within a few hundred yards of a live show, according to Drive Studios’ creative director, Rich Lee. and Europe as rap’s Duke of Detroit takes his show on the road. “ We figured, if the phones are going to be there and people are going to be putting them up in the air and looking at them anyway why don’t we provide a way to maybe change the way they’re perceiving the show ,” says Def Jam chief executive (and Eminem manager ), Paul Rosenberg.ĭeveloped by the multimedia production shop Drive Studios, Eminem’s live set at Coachella introduced fans to visuals that will grace tour dates around the U.S.
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